Understanding the nature of the company's relationship with their users helps to define how the brand should look and feel. Mailform stores, prints, and mails sometimes sensitive user data, from tax forms to business contracts. Clients depend on Mailform's security and reliability.
For the logo, besides representing "Snail Mail", the snail is like The Tortoise: slow but steady. A throwback wax seal represents mail, but also privacy and security.
I designed and built the website, from mockups to production markup (html/CSS), including illustrations and page architecture.