A fashion accessory for the Apple Watch. Launched and funded successfully on Kickstarter.

I did everything for this project except the metal lathing and printing, both of which were handled by expert technicians in the bay area.
Rudimentary Prototype
Mike at Atlas Screw Machine Products
Mike's prototypes
I was able to use these prototypes to make a lo-fi Kickstarter video. This was weeks before the Apple Watch was launched, so I made a watch out of paper! I worked with a freelance After Effects designer to do some minor video effects.
Kickstarter video frame (raw)
The packaging I designed was involved and although very effecient, cost about as much as the actually WatchPop (welcome to packaging).
I offered these 6 designs for the Kickstarter launch, plus the option to make custom designs. Later I added many more designs.