WatchPops are an accessory for the Apple Watch. They 'pop' into the sport band for an extra touch of style. I launched a Kickstarter for the project before the Apple watch was annouced.
The graphic is adhered to a circular piece of foam, all of which fits snuggles into the small tins.
Doing a Kickstarter is as much a design challenge as it is a fundraising/sales effort. I made a simple, quirky video and worked hard on the landing page. I was able to raise $5477 for the project.